Terms of Service

1. Agreement and definitions

“Aurafuse”, “we”, “us” and “our” means Aurafuse, operator of aurafuse.co, app.aurafuse.co and client sites hosted on name.aurafuse.site subdomains. “You” and “Customer” means the agency or individual that registers for the platform, including its authorized users. “Services” means the Aurafuse platform and any related support, APIs and documentation. If you accept these Terms on behalf of an agency, you represent that you have authority to bind that agency.

2. Accounts and eligibility

You must provide accurate account information and keep your credentials confidential. You are responsible for all activity under your accounts, including activity by teammates you invite into your workspace. You must be at least 18 years old and able to form a binding contract to use the Services.

3. The Services

Aurafuse provides, among other capabilities:

• AI site cloning and editing — generation of website copies and variants from reference sites or briefs.
• Cookieless, source-side analytics — traffic and conversion measurement without personal identifiers or third-party tracking cookies.
• SEO and AEO optimization — recommendations and automated improvements for search and answer-engine visibility.
• Ads Engine and AI CMO — campaign creation, budget allocation and automated growth decisions across connected ad accounts.

We may modify or discontinue features from time to time, provided we do not materially reduce the core functionality of a paid plan during a paid subscription term.

4. Acceptable use

You agree not to:

• Use the Services to infringe, misappropriate or violate the intellectual property, privacy or other rights of any third party;
• Clone, reproduce or republish any website, brand or content you do not have the right to use;
• Publish illegal, deceptive, malicious or infringing content, including phishing pages or malware;
• Interfere with the Services, probe or scan vulnerabilities without authorization, or circumvent usage limits;
• Resell or provide the Services to third parties as a competing hosted offering without written agreement.

We may suspend accounts for conduct that creates legal exposure for us or our other customers, with notice where practicable.

5. Customer content and client sites

You retain all rights to the content, briefs, brand assets and data you submit to the Services (“Customer Content”). You grant Aurafuse a limited license to host, process, transform and display Customer Content solely to operate and provide the Services, including publishing sites on your behalf. You represent and warrant that you have all necessary rights to your Customer Content, including when you instruct the AI to work from a third-party site you manage or are licensed to reference.

You are responsible for your relationships with your clients, including notices, consents and agreements with them regarding sites built and hosted through Aurafuse.

6. AI-generated output

Output generated by the AI cloning, editing, copywriting and AI CMO features may be inaccurate or incomplete. You are responsible for reviewing output before publishing or activating campaigns, and for decisions the AI CMO makes on connected accounts within the bounds you configure. AI features operate within your workspace and are not used to train models for other customers.

7. Data protection

Our handling of personal data is described in the Privacy Policy. Analytics collected through the Services are source-side and cookieless by design. Where you use the Services to process personal data of your end users, you are the controller and Aurafuse acts as processor, and our Data Processing Addendum applies on request.

8. Fees, billing and taxes

Paid plans are billed in advance on a monthly or annual basis as selected at checkout. Fees are non-refundable except where required by law or expressly stated. Usage-based features (such as AI generations, hosting bandwidth and ad spend routed through connected accounts) are metered as described on the pricing page. You are responsible for applicable taxes other than our income taxes.

9. Confidentiality

Each party may access the other's non-public information in connection with the Services (“Confidential Information”). The receiving party will use the same care it uses for its own confidential information, and no less than reasonable care, and will use Confidential Information only to fulfill obligations under these Terms.

10. Warranties and disclaimers

We provide the Services with professional care and intend them to perform as documented. Except as expressly stated, the Services are provided “as is” without warranties of any kind, whether statutory, express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Services will be uninterrupted or error-free, or that specific SEO, AEO or advertising outcomes will be achieved.

11. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or goodwill. Each party's total aggregate liability under these Terms is limited to the amounts you paid us in the twelve (12) months preceding the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited by law, including for gross negligence or willful misconduct.

12. Indemnification

You will defend and indemnify Aurafuse against third-party claims arising from Customer Content, sites you publish through the Services, your use of third-party sites as cloning inputs without adequate rights, or your breach of these Terms. Aurafuse will defend and indemnify you against third-party claims that the Services, as provided by us, infringe their intellectual property rights.

13. Term and termination

These Terms apply while you use the Services. You may cancel at any time; cancellation takes effect at the end of the current billing period. We may suspend or terminate accounts for material breach or unpaid fees after 14 days' notice where practicable. Upon termination, your published sites on Aurafuse hosting may be taken offline, and you can export your content and analytics data for 30 days.

14. Changes to these Terms

We may update these Terms from time to time. For material changes we will notify you by email or in-product at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.

15. General

These Terms are governed by the laws applicable at Aurafuse's principal place of business, without regard to conflict of law rules. If any provision is unenforceable, the remainder stays in effect. These Terms, together with the Privacy Policy and plan-specific terms at checkout, are the entire agreement between the parties regarding the Services.

Questions about these Terms? Contact us at legal@aurafuse.co or through the contact form.